The Story of Paper

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Two Sides has produced a brand new video that shows how paper is made, from the planting of a tree all the way to the paper being used to create a printed item or piece of packaging.

The video dispels a number of myths about forests and highlight the sustainability of paper and paper packaging. With a target audience of marketing professionals, consumers and education, the objective is to explain the sustainable advantages of paper and paper-based packaging, not only in their manufacture but also their recyclability.

The video will be widely available in a number of languages and distributed throughout Europe, with the aim of being seen by as many people as possible to boost the positive perception of paper and its large range of environmental benefits.

Paper is a uniquely renewable, sustainable and recyclable product and epitomises the circular economy model of make, use, recycle and reuse.

This great new video is available for Two Sides members to use on their website and in their communications to help tell the story of sustainable paper-based products. Simply email enquiries@twosides.info for more details.

The Full Resource Range

The plan is that the new Two Sides video will soon be joined by others to create a library of videos that members can use to explain the attractiveness and sustainability of print, paper and paper packaging in an easily shareable way. That library of videos will be a key part of the Two Sides resource hub, which already includes:

• The popular Myths and Facts Booklet
• The Packaging Booklet
• A wide range of Fact Sheets
• A series of Insight articles
• Social media graphics and short videos
• Research reports

Two Sides is constantly working to add to its range of resources, as well as update the existing materials to ensure that they feature the very latest research and industry thinking.

Access Two Sides’ range of resources at twosides.info/resources