ANZ 
Brazil 
American Latina 
France 
Germany 
Italy 
Portugal 
Nordics 
North America 
South Africa 
United Kingdom 
Celebrating the Natural Choice.
Love Paper is a global consumer campaign that promotes the sustainability, creativity and
everyday value of print, paper and paper-based packaging.
Love Paper Campaign
Love Paper is a global consumer-focused campaign launched in 2012 by Two Sides, a not-for-profit initiative representing the print, paper and paper-based packaging industries.
Our goal is simple: to help consumers around the world better understand the many positive stories about paper and paper-based products.
Even in today’s digital world, paper remains unique in its ability to inform, inspire and connect people. It is renewable, recyclable and supports creativity, learning and communication in everyday life. Research conducted by Two Sides continues to reveal common misconceptions about paper. Through the Love Paper campaign, we share evidence-based facts that help people make informed choices about the products they use every day.
Our Campaign Posters
Ways to Support the Campaign
01
Adopt Love Paper Branding
Use the Love Paper logo across your printed marketing materials and paper-based packaging to reinforce positive sustainability messaging.
02
Publish Love Paper Advertising
Support the campaign by featuring Love Paper advertisements in newspapers, magazines and other printed publications.
03
Share on Social Media
Help spread the message by sharing positive stories about paper using the #LovePaper hashtag across your social media channels.
04
Become a Two Sides Member
Members receive access to exclusive campaign resources, branding materials and tools that help promote responsible communication.
Why Love Paper Matters
Sustainable by Nature
Paper comes from renewable, responsibly managed forests and plays an important role in the circular economy.
Loved by Consumers
Research shows consumers value paper for its creativity, trustworthiness and everyday usefulness.
Designed to be Recycled
Paper is one of the world’s most widely recycled materials, supporting a more sustainable future.
Inspiring Creativity
From books and magazines to packaging and personal notes, paper remains part of everyday life.
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