ANZ 
Brazil 
American Latina 
France 
Germany 
Italy 
Portugal 
Nordics 
North America 
South Africa 
United Kingdom 
Changing perceptions through
facts, not assumptions.
Supporting the sustainability of print, paper and paper-based packaging
through evidence, collaboration and education.
A global initiative with a simple purpose.
Founded in 2008, Two Sides is a global, not-for-profit initiative created by members of the print, paper and paper-based packaging industries.
Today, our network spans Europe, North America, South America, South Africa, Australia and New Zealand, bringing together organisations that believe facts should guide environmental conversations.
More than a decade of making a difference.
2008
Two Sides is founded.
2012
Global expansion begins.
2016
Launch of major sustainability campaigns.
2020
Anti-Greenwash initiative grows worldwide.
Today
A global network of members working together for a more sustainable future.
Our Mission
To inform businesses and consumers around the world with credible, evidence-based information about the sustainability and attractiveness of print, paper and paper-based packaging while challenging common environmental misconceptions.
Our Vision
A future where renewable, recyclable and responsibly produced paper products are recognised for their positive contribution to a sustainable and circular economy.
A strong network across the world.
Two Sides brings the industry together to provide evidence-based information, challenge misconceptions and support responsible choices at every stage of the value chain.
Why Members Join
Our members play a vital role in driving change and sharing the truth. They join to:
- Access credible research and resources.
- Influence industry policy discussions.
- Strengthen sustainability communications.
- Connect with a global network of experts.
- Collaborate and share best practices.
- Support campaigns that make a real impact.
Working together to promote a sustainable future.
Two Sides brings the industry together to provide evidence-based information, challenge misconceptions and support responsible choices at every stage of the value chain.
Research
We commission and publish credible research that provides clear, independent evidence about the environmental impact of print, paper and paper-based packaging.
Love Paper Campaign
We create educational resources that help businesses, educators and consumers understand the facts and make informed sustainability decisions.
News & Blogs
We represent the industry in policy discussions and public debate to ensure decision-makers have access to accurate, science-based information.
Anti-Greenwash Campaign
We challenge misleading environmental claims and provide factual information that protects both consumers and the reputation of our industry.
Resources & Materials
Through initiatives like Love Paper, Myths & Facts and Anti-Greenwash, we communicate positive stories and stand up for the truth.
Global Collaboration
We connect organisations across the entire paper, print and packaging value chain, working together to build a more sustainable and circular economy.
“The most powerful way to protect our industry is through facts, transparency and collaboration.”
— Two Sides
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