Power of Print 2025 – Eve Stansell, Marketreach

Eve Stansell – Planning Director, Marketreach

Trust in advertising, media channels and brands is a core industry focus – but how it truly works between organisations and their audiences remains underexplored. Eve shared insights from their innovative research, revealing the key components of trust and showing how brands can build stronger connections with audiences in an increasingly sceptical world.

Eve is a planning and insight expert, working closely with brands to develop their media and creative strategies through the effective use of mail. Prior to Marketreach, Eve specialised in Government communications focusing on behaviour change and developed the award-winning initiative Change4Life with multiple stakeholders. She also worked at leading creative agencies for a range of clients across Financial Services, Retail, FMCG and Charity sectors. Eve has a strong interest in sustainability, consumer research, and creativity. She was a DMA awards creative judge in 2022 and has also completed her business sustainability study through Cambridge University.

Listen to the audio recording of the presentation by clicking play in the below bar.